The Volvo EX30 represents a striking departure from the brand’s typical design language and portfolio.
This all-electric, compact crossover is unlike anything Volvo has delivered in recent decades. Smaller, sleeker, and purpose-built for an electric future, it’s a testament to Volvo’s evolving ethos. While officially labeled a crossover, its proportions and design lean more towards a tall hatchback, merging practicality with innovation.
For those desiring a more rugged aesthetic, Volvo plans to introduce the EX30 Cross Country in the near future. This variant will feature a slightly elevated stance, black plastic cladding, and durable off-road tires for a more adventurous vibe.
Power in Diversity
The EX30’s lineup is anchored by the jaw-dropping 422bhp twin-motor version, a car that redefines rapid acceleration. With a 0-62mph sprint in a mere 3.6 seconds, it’s one of the fastest compact EVs available—and it starts at just under £41,000.
For those prioritizing sensibility over speed, the 268bhp single-motor model offers a balanced performance profile. However, in the competitive EV space, it faces stiff competition from models like the Volkswagen ID.3, Cupra Born, and Renault Megane E-Tech Electric. Interestingly, the EX30 shares its platform with the Smart #1 and the Zeekr X, making it part of a globalized approach to EV manufacturing.
Competitive Landscape: Rivals in Sight
The EX30 enters a crowded market brimming with alternatives:
- Hyundai Kona Electric
- Peugeot e-2008
- Vauxhall Mokka
- Jeep Avenger
- Fiat 600e
Yet, the EX30 distinguishes itself as a premium Volvo with a starting price comparable to entry-level models from brands like BYD and MG. However, this affordability comes with compromises, particularly in terms of interior space and range.
Design: Small Yet Striking
The EX30’s design strikes a harmonious balance between classic Volvo aesthetics and contemporary minimalism. Without adopting a falsely sporty demeanor, it exudes confidence with its disciplined surfaces, signature ‘Thor’s Hammer’ LED lights, and absence of a traditional grille. The front is adorned with the iconic Volvo badge and diagonal stripe, further emphasizing brand identity.
Distinctive two-tone color schemes add a vibrant personality, with standout shades like Moss Yellow elevating its visual appeal. However, Volvo purists may hesitate over the absence of an all-black option.
The Global Design Influence
Although styled in Sweden, the EX30 was largely developed in China, reflecting the global nature of its parent company, Geely. Production is currently limited to China, with plans to expand to a Belgium plant by 2025.
Interior: A Testament to Simplicity and Sustainability
Inside, the EX30 redefines the concept of minimalist luxury. Its cabin features a decluttered dashboard with nearly no switches, a choice driven by cost-efficiency and environmental impact. This simplicity also enhances the aesthetic appeal, offering a modern, uncluttered space.
Sustainability at Its Core
Volvo has leaned heavily into sustainability, utilizing recycled materials from unconventional sources:
- Jeans factory waste
- Fishing nets
- Plastic bottles
- uPVC window frames
This commitment results in impressive figures:
- Over 16% of the plastic is recycled.
- 25% of the aluminum is reused.
- One-sixth of the steel originates from recycled sources.
The base model’s LFP battery further underscores this eco-conscious approach, relying on abundant minerals and a renewable-energy-powered factory for its production.
Storage and Space
While the EX30 maximizes space efficiency with its flat floor design and clever storage solutions, the rear seats remain cramped. This limitation may deter buyers who prioritize passenger comfort.
Performance: Speed Meets Precision
Even the “slow” versions of the EX30 offer impressive acceleration. The base model achieves 0-62mph in 5.7 seconds, while the long-range version benefits from higher current flow for slightly faster sprints.
Range and Efficiency
- Base version: 214 miles (WLTP)
- Extended-range version: Up to 296 miles (depending on trim)
Despite its compact footprint, the EX30 delivers a refined driving experience. The steering is responsive, albeit lacking in feedback, while its rear-drive traction ensures stability. Compared to its platform siblings like the Smart #1 and Zeekr X, the EX30 stands out with superior ride quality and shock absorption.
Pricing: Affordable Luxury
The Volvo EX30 is available in three powertrain options and two trim levels, with prices structured to cater to a wide range of buyers:
| Trim Level | Battery/Motor Configuration | Price (Starting) |
|---|---|---|
| Plus | Single Motor | £33,795 |
| Ultra | Single Motor (Large Battery) | £42,045 |
| Ultra | Twin Motor | £44,495 |
An entry-level trim priced at £31,000 is anticipated, further broadening its appeal.
The Verdict: A Compelling Bargain with Caveats
The Volvo EX30 offers a strong value proposition, combining premium brand appeal with competitive pricing. It excels in design, sustainability, and performance but falters in areas like interior space and usability of controls.
Strengths
- Striking design with Volvo’s signature touches.
- Outstanding acceleration, especially in the twin-motor variant.
- Impressive sustainability credentials.
- Competitive pricing for an electric crossover.
Weaknesses
- Cramped rear seating.
- The control screen system can be distracting and frustrating to use.
As one reviewer aptly put it:
“Unless you’re in the back seat or wrestling with the screen menus, the Volvo EX30 is a delightfully modern and sustainable car that redefines compact EV luxury.”
Rivals: How Does the EX30 Compare?
The compact EV market is fiercely competitive, with each rival bringing unique strengths to the table:
| Model | Strengths | Price Range |
|---|---|---|
| Renault Megane E-Tech | Spacious, refined cabin | £36,995 – £41,995 |
| Volkswagen ID.3 | Familiar VW quality and efficiency | £29,565 – £40,495 |
| Hyundai Kona Electric | Affordable options, good range | £17,240 – £40,895 |
Conclusion: Who Should Buy the Volvo EX30?
The EX30 is an excellent choice for buyers seeking an eco-conscious, stylish EV with an emphasis on performance and innovation. While it’s not ideal for families or those needing ample passenger space, its strengths make it a standout option for urban professionals and environmentally minded drivers.
In a rapidly evolving EV market, the Volvo EX30 is a reminder that good things truly can come in small packages.
